1. For Advertisers
  2. CTV & OTT Advertising

CTV & OTT Advertising

Harnessing the Potential of Connected TV (CTV) and Over-the-Top (OTT) Advertising for Maximum Impact.

CTV & OTT Advertising
Connected TV (CTV)Over-the-Top (OTT)
DefinitionInternet-connected TVs enable streaming through various apps or services, expanding content accessibility.OTT delivers content beyond traditional TV channels, reaching viewers on various devices via apps and streaming services.
Devices and PlatformsInternet connected TV
  • -Connected TV
  • -Mobile devices
  • -Personal computers
  • -Streaming devices (Roku, Amazon Fire TV, Apple TV)
  • -Gaming consoles
Advertising TargetingDemographics, geography, or behavioral dataPersonalized and targeted approach as per individual viewers
Ad Formats
  • -In-stream Ads
  • -Pre-Roll, Mid-Roll and Post-Roll Ads
  • -Dynamic Overlay Ads
  • -Streaming devices (Roku, Amazon Fire TV, Apple TV)
  • -Interactive Ads
  • -Banner Ads
  • -Pre-Roll, Mid-Roll and Post-Roll Ads
  • -Dynamic Overlay Ads

Experience Brilliance

Elevate Your CTV-OTT Strategy with HyperBrainz!

  • Technology Integration
  • Dynamic Ad Insertion
  • Interactive Ad Formats
  • Content Monetization Solutions
  • Targeted Advertising Capabilities
  • Cross-Device Compatibility
  • User Experience and Functionality
  • Global Scalability

Shifting Consumer Behavior

Why Brands need to shift their budget to CTV & OTT advertising


Consumers are willing to see ads on CTV, if they are relevant


Brands believe CTV ads will take
over mobile ads in near future


OTT revenue between
2023 and 2027

46 Minutes

Avg time spent by an user.

Metrics and Measurements

Comprehensive Metrics and Measurements for Performance Analysis

In digital advertising, precise metrics drive success. At HyperBrainz, we offer tools for deep campaign analysis.

  • Audience Reach
  • Ad Repetition
  • Ad Viewing Frequency
  • Ad Impressions
  • Cross-Screen Measurement
  • Multi-Platform Metrics
  • Targeted Impressions
  • Cost per Completed View (CPCV)
  • Cost per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
Metrics and Measurements


The Role of Brand Affinity in CTV & OTT Advertising

Discover the Power of Brand Affinity in CTV & OTT Advertising. Learn how brands build lasting connections and drive engagement in immersive platforms.

  • Full Screen Viewing
  • Data-Driven Insights
  • Know Your Audience
  • Leverage Audience Segmentation
  • Cross-Platform Advertising
  • High-Quality Content
  • Measure and Optimize
  • Call-to-Action (CTA)
  • Adapting to New Viewing Trends

Unlocking Avails

Offerings to CTV & OTT Partners

Explore the vast opportunities and benefits that HyperBrainz brings to our valued CTV (Connected TV) and OTT (Over-The-Top) partners. Our avails encompass a range of advantages designed to elevate your advertising and content strategies in the digital media landscape.

  • Hyperlocal to Global deals
  • Data analytics
  • Hassle free media operations
  • Monetization efficiency
  • We value every ad-slot for better rate.
Offerings to CTV & OTT Partners

Frequently Asked Questions

Answers to Your Most Common Questions

What is CTV and OTT advertising?
How does CTV/OTT advertising differ from traditional TV ads?
What are the benefits of CTV and OTT advertising?
What targeting options are available for CTV/OTT campaigns?
How are CTV/OTT ads delivered to viewers?

Elevate Your Brand with CTV & OTT Advertising!

Harness the Power of Connected TV and Over-the-Top Platforms for Targeted Audience Reach and Impactful Campaigns.